攻其不备，出其不意
Sun Zi said to attack places where your enemy is not well prepared or least expects an attack. It is not difficult to know the reason behind for saying such a statement. Only by attacking in such places would you have a greater chance of victory and at smaller costs because these are the places that have the least resistance.
BUSINESS APPLICATION (1): If you are a small business owner and fretting about the competition from big businesses or corporate. Why not look at how the big companies carry out their businesses. Ask their customers how they find the big companies’ services. Find the weaknesses in their services. This is the place where you can ‘attack’ and provide better services. For all you know, it may be because of the size of these big companies which is why such weaknesses appear. This is where you can actually work together with big companies to provide a more comprehensive service to customers, carving a niche for yourself.
LIFE AND BUSINESS APPLICATION (2): Remember in the first section of the commentary, where we say that initial planning and assessment are of vital importance. Looking from another point of view for this section’s header, have you overlook anything that you have planned recently, is there anything you have left out of your consideration in your initial planning? In this world of fast changing environment, some details that you once considered to be obsolete and some new details that require your attention could surface. Please note that the more details you look at and consider, the less chance that a crisis may hit you where you least expected. So the more details you expect, the more prepared you are. To quote from Rudolph W. Giuliani, PREPARE RELENTLESSLY.
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