将听吾计，用之必胜，留之。将不听吾计，用之必败，去之。计利以听，乃为之势，以佐其外。势者，因利而制权也。
Generals who adopt my strategies would be able to win the battle; he must be retained. Generals who do not adopt my strategies would not be able to win the battle, he must be removed. Besides adopting the proposed plans and strategies, the general must create or take advantage of situations to push for success and victories.
Yes, I have mentioned this sentence before in my previous blog entry, but I shall talk more abt it substantiated with this book titled " Built to Last". People who read a lot of business books will know that this book is a must read and a prequel to "From Good to Great" In one of the chapters in the book, it was talking that these visionaries companies and strong advocate of their ideologies. And they make sure that their staff from ALL levels are able to follow these ideologies. Most of them have their own training program that will make sure these ideologies are imprint on to present and new staff. With these ideologies in mind, the staff are them given a lot of latitude in how they carry out their work as long as they adhere to the ideologies set out by the company. The staff can make some mistakes as long as these mistakes do not go against the company's ideologies, but once they go against it, even for only one time, they are immediately sacked from the company, no excuses. But of course with this strong requirement of following the company's ideologies, staff are paid well compare to other companies in the same industry. So those that believe and advocate their respective company's ideologies are rewarded extremely well, while those who cannot fit in are out sooner or later.To a certain extent, these strong advocacy of ideologies also caused those that flourish in the visionary companies to be united. These unitedness is important as mentioned in Chapter 1 of Sun Zi Art of War or below.
道者，令民与上同意者也，可与之死，可与之生，民不畏危。
Political Leadership of Ruler refers to the ability of the ruler to unite the nation’s people and army for its cause. If the ruler is a strong leader, he is able to unite the whole nation, his people and army would be willing to lay down their lives for him and brave dangers.
These strong advocacy of ideologies set up would make the staff be united for many generations of CEO to come.
